Digital Operations & Web Strategy
Trusted cross-functional leader who turns complexity into clarity across websites, digital operations, content, ecommerce, accessibility, and marketing technology.
Who I Am
I help organizations improve their digital presence by connecting business goals with practical execution. Whether leading website initiatives, coordinating cross-functional teams, improving accessibility, or solving operational challenges, I focus on creating digital experiences that are reliable, scalable, and easier for both users and organizations to manage.
A Little More About Me
A Little More About Me
I’ve spent more than two decades helping organizations improve their digital presence by bringing together people, processes, and technology. While websites, content management systems, and digital tools continue to evolve, I’ve found that successful projects almost always come down to clear communication, thoughtful planning, and earning the trust of the people involved.
I enjoy understanding how things work and finding practical ways to make them better. Whether leading a website migration, improving accessibility, troubleshooting a technical issue, or helping a team navigate competing priorities, I take satisfaction in simplifying complexity and delivering solutions that are both effective and sustainable.
Outside of work, I enjoy projects that challenge me to keep learning. From building and refining websites to home improvement projects, woodworking, and precision shooting sports, I’ve always appreciated the process of developing a skill over time. I believe that anything worth doing is worth doing well, and that mindset guides both my professional work and my personal interests.
What I Bring to the Team
Strategic Leadership
- Connect business goals with practical digital execution
- Lead cross-functional collaboration among marketing, creative, development, vendors, and stakeholders
- Translate complex technical concepts into clear business decisions
- Improve digital workflows through planning, documentation, and process refinement
- Build trust by communicating openly, listening carefully, and following through
Technical & Operational Depth
- Website portfolio management across WordPress and WooCommerce
- Accessibility implementation, WCAG remediation, and quality assurance
- SEO fundamentals, analytics, search visibility, and content optimization
- Hosting, domains, DNS, AWS migrations, and vendor coordination
- Front-end implementation using Elementor, HTML, CSS, and practical troubleshooting
Results in Practice
Reduced Operating Costs
When I joined Tugler Laboratories, I recognized an opportunity to improve both reliability and operating costs by moving away from our existing hosting environment. After evaluating the options, I planned and executed the migration of six websites and their related email systems to AWS EC2.
Business Impact
Reduced monthly hosting costs by approximately 50-60% while giving the company greater flexibility, reliability, and control over its infrastructure.Improving Campaign Performance
At RealWorld Marketing, I believe the best digital decisions come from understanding how people actually interact with a website rather than relying on assumptions. By supporting A/B testing initiatives with Google Optimize 360 and Google Analytics, I helped evaluate different approaches and refine landing page performance based on measurable user behavior.Business Impact
Contributed to an estimated 15-20% improvement in click-through performance by supporting data-driven campaign optimization.
Creating Clarity Across Teams
Throughout my time at eCreations, I found that successful projects depended just as much on clear communication as technical skill. Working alongside account managers, designers, developers, and clients, I often helped clarify requirements, identify potential issues early, and keep work moving forward when priorities shifted.Business Impact
Helped reduce misunderstandings, improve collaboration, and maintain momentum across a diverse portfolio of WordPress and WooCommerce projects.Delivering When It Matters Most
One of the most demanding parts of agency life wasn’t building websites. It was preparing new business presentations where weeks of strategic work came together in a single opportunity to earn a client’s trust. Those final hours often meant incorporating extensive revisions, updated creative, and presentation changes late into the night so everything was ready the following morning.Business Impact
Became the person leadership consistently relied on to deliver polished, presentation-ready materials under tight deadlines, helping support successful new business pitches and long-term agency growth.
Even More About Me
(whether you want it or not)
Even More About Me
(whether you want it or not)
Outside of work, my greatest joy is spending time with my wife, Alysia, who also happens to be my best friend. Together we’ve built a life centered around family, good conversations, live music, a good game of pool, and simply enjoying time together. I’m also a proud father and stepfather, and those relationships continue to shape the way I see success both personally and professionally.
I’ve always been naturally curious and enjoy understanding how things work. Whether I’m tackling a home improvement project, learning a new technology, or refining a process, I genuinely enjoy solving problems and making things a little better than I found them. That same curiosity and attention to detail are just as much a part of my life outside of work as they are in my career.
More than anything, I’ve tried to live a life grounded in kindness, honesty, and loyalty. I’ve certainly made my share of mistakes, but I’ve always believed that how we treat people matters. Titles and accomplishments come and go, but earning the respect of the people who know me best has always meant far more than any job title or recognition ever could.
Thanks for Visiting. Let's Get In Touch.
I appreciate you taking the time to learn a little about me. I hope this site has given you a better sense of who I am, how I approach my work, and what matters to me both professionally and personally.
Whether you’re a hiring manager, recruiter, former colleague, or simply someone who shares an interest in digital strategy and web operations, I’d be happy to connect.